About Us

Summit Automotive Chrysler Dodge Jeep RAM is a family-owned and operated car dealership based in Fond du Lac, Wisconsin. Established in 1959, the dealership sells new Chrysler, Dodge, Jeep, Ram, and Wagoneer vehicles, along with a wide selection of used cars, trucks, and SUVs. Summit Automotive is located at 815 S Rolling Meadows Dr, Fond du Lac, WI 54937 and serves drivers throughout Fond du Lac and surrounding Wisconsin communities.

A Family-Owned Car Dealership in Fond du Lac, Wisconsin

Official Name: Summit Automotive, Inc. (dba Summit Automotive Chrysler Dodge Jeep RAM) – a licensed new automobile dealer. We are an authorized franchise for Chrysler, Dodge, Jeep, Ram, and Wagoneer, which means our staff and facility meet the manufacturers’ standards for vehicle sales and service. As a family-owned business, this Fond du Lac dealership is currently co-owned and led by Mike Berg (CEO) and Joel Zerbel (COO), who carry on the legacy started by Mike’s grandfather, Bill Gores (the founder of Holiday Auto in Fond du Lac). In fact, Summit Automotive has been a mainstay in the Fond du Lac area since 1959, when Bill Gores opened his original car lot, and it remains “still family-owned and operated” across generations. We are proud to have deep local roots and a hands-on leadership team that is directly accountable to our customers and community.

Location: Our dealership is located at 815 S Rolling Meadows Dr, Fond du Lac, WI 54937, just off Highway 41 at Exit 98 (Hwy 151/Military Rd). Look for the giant “Trucks on 41” display – a local landmark that marks our location. Being in the heart of Fond du Lac, we conveniently serve drivers from all around the region, including Ripon, Oshkosh, Plymouth, West Bend, and other surrounding communities.

Contact & Hours: We make it easy for you to reach us or visit in person. Our main phone number is 920-238-3966 – when you call, a real team member will be ready to help. You can also contact us via our website contact form, and we’ll respond promptly. For quick questions, feel free to use our website’s live chat or reach out on social media (we’re on Facebook, YouTube, Instagram, TikTok, and LinkedIn). Below are our current department hours for your convenience:

• Sales Department: Monday–Thursday 8:30 AM – 7:00 PM; Friday 8:30 AM – 6:00 PM; Saturday 8:30 AM – 4:00 PM; Sunday Closed.
• Service Department: Monday–Friday 7:00 AM – 5:00 PM; Saturday & Sunday Closed.
• Parts Department: Monday–Friday 8:00 AM – 5:00 PM; Saturday & Sunday Closed.
• Express Lube (Quick Oil Change) Lane: Monday–Friday 7:00 AM – 6:00 PM; Saturday 8:00 AM – 2:00 PM; Sunday Closed.

Map & Directions: Finding us is easy – just punch our address into your GPS or use our Google Maps link for turn-by-turn directions. We have ample parking and a spacious lot, so whether you’re coming to browse vehicles or dropping off your car for service, you’ll have a hassle-free experience from the moment you arrive.

Trust & Transparency: Summit Automotive understands that trust is the foundation of any great dealership. We are proud to maintain an “A-” rating with the Better Business Bureau, reflecting our honest business practices. We also invite you to research us – our dealership has over 2,000 combined customer reviews across Google, Cars.com, DealerRater and other platforms making Summit Automotive a top choice among Fond du Lac dealerships. These reviews consistently praise our friendly service and transparency, which we value more than anything. In all our communications and advertising, we strive to be clear and upfront – for example, every vehicle listing clearly shows pricing, features, any applicable rebates, and any disclaimers about pricing or availability (such as taxes, title fees, or if a vehicle is incoming). There are no hidden fees when you do business with Summit; we hate fine-print surprises as much as you do. Our website lists our official policies like our Privacy Policy and Terms of Use for you to review anytime, and we comply with all Federal Trade Commission and Wisconsin state regulations for auto sales (e.g. accurate window stickers, Buyers Guides, financing disclosures, etc.). In short, we want you to feel confident and comfortable choosing Summit Automotive, and we work hard to earn and keep your trust.

Reputation & Community Involvement

Summit Automotive has built a reputation for excellence in the Fond du Lac community and beyond. Don’t just take our word for it – our customers’ feedback and third-party recognitions tell the story:

• Customer Reviews: Our dealership in Fond du Lac has garnered thousands of positive reviews across the web, with an average rating we’re very proud of. Shoppers frequently mention our “friendly team, clear financing conversations, fair trade-in discussions, and a stress-free buying process,” which helps set Summit Automotive apart from other dealers. One recent Google review noted “the whole process was stress-free and fast”, and on DealerRater a customer wrote that our team was “very professional, accommodating and made my purchase transaction very easy.” These genuine testimonials reflect our core values of honesty, efficiency, and courtesy. We encourage you to read our reviews on platforms like Google, DealerRater, Cars.com, and Facebook – and if you’ve already visited us, please feel free to leave us a review to let us know how we did! Your feedback continually helps us improve.
• Local Awards: Summit Automotive has been voted the #1 dealership in Fond du Lac across multiple categories in the annual “Best of Fond du Lac” Community’s Choice Awards. In fact, community voters have chosen Summit Automotive as the area’s “Best New Car Dealership,” “Best Used Car Dealership,” “Best Locally Owned Business,” “Best Place to Work,” and “Best Auto Repair Shop” for six consecutive years. We are humbled by this level of support from our friends and neighbors – it’s a testament to our consistent focus on quality and customer satisfaction. In addition, one of our own team members, Ryan Soukup (Sales Consultant), was honored with the “Best Car Salesperson” award in these community votes.
• Industry Recognition: We have also earned recognition beyond our local area. For example, Summit Automotive was named DealerRater’s Wisconsin “Dealer of the Year” for Chrysler, Dodge, Jeep, & Ram in 2015 (an award given for outstanding customer reviews and reputation on DealerRater). We maintain active memberships in professional organizations like the Wisconsin Automobile & Truck Dealers Association (WATDA) and adhere to their standards of ethics. In short, our track record in sales and service has been recognized by both customers and industry authorities.
• Community Involvement: Being locally owned means we have a personal stake in our community’s well-being. We actively give back and participate in local events and charities. Summit Automotive has longstanding involvement with initiatives like the Fond du Lac Elks Lodge Christmas Food Basket Program, which provides holiday meals to families in need. We sponsor youth sports teams and school events. We’ve partnered with local charities that provide assistance to children and families, and many of our staff volunteer their time for causes around town. We also enjoy participating in community festivals, parades, and car shows. Being a part of Fond du Lac means everything to us, and we’re honored to have been part of this community for over 60 years and counting.
• Press & Publicity: Our dealership’s growth and customer-centric approach have even been highlighted in the media. In early 2023, news outlets covered Summit Automotive’s expansion into Dodge County (with our new Ford dealership) and noted that Summit “has been a mainstay in the Fond du Lac area since 1959” and remains a “family-owned and operated” business built on customer referrals and repeat clients. We’ve also been featured in automotive trade publications for our innovative sales approach (such as our Summit Auto Fast Pass online buying program) and our effective use of social media. In fact, our YouTube channel, created and managed by our own staff member Brett Schmitz, has over 28 million views and 46,000+ subscribers, making it one of the most-viewed car dealership channels in the nation. Car enthusiasts around the country watch our vehicle walkaround videos, which not only helps sell our inventory but also shines a spotlight on Fond du Lac! We’re excited to continue finding new ways to connect with our customers both near and far.

Our Team & Expertise  

We’re proud of the experienced, knowledgeable, and caring team we’ve assembled here in Fond du Lac. When you choose Summit, you’re not dealing with a faceless corporation – you’re working with real people who are experts in their field and genuinely passionate about helping you. Here’s a look at our team and why we’re especially qualified to serve you:

• Leadership: Mike Berg – President/CEO (and owner) has been in the car business since 1974. Joel Zerbel – Chief Operating Officer (and co-owner) brings 30+ years of automotive experience and a community-minded approach. Joel is from nearby Waupun and has been heavily involved in charitable organizations; he emphasizes that customer service and employee satisfaction are top priorities at Summit. Rounding out our executive team, Matt Weinberg – President, and Ryan Knueppel – General Manager, oversee day-to-day operations and ensure our sales and service departments run smoothly. Matt and Ryan are both Wisconsin natives with strong backgrounds in hospitality and customer service, and they lead by example in putting customers first. Under this leadership, our staff knows that integrity, courtesy, and going the extra mile aren’t just slogans – they’re expectations.
• Sales Team: Our Sales Department is filled with friendly, knowledgeable advisors (we call them product specialists) who truly love what they do. As mentioned, none of our sales staff work on commission, which means their only goal is to help you find your ideal vehicle, not to “make a quota.” Many of our sales consultants are local folks who understand the needs of Wisconsin drivers. We have team members who specialize in Ram trucks (for your towing and work needs), others who are experts in the Jeep 4×4 lineup (for off-road and winter driving advice), and so on. Collectively, our sales staff has decades of experience – some have 10, 20, even 30+ years in automotive sales. For example, our General Sales Manager, Andrew Stern, has been in the industry since 2007 and is an alumnus of UW-Oshkosh; he prides himself on delivering a fun, pressure-free purchase experience grounded in honesty and enthusiasm. Another example is Logan McDermott, one of our sales consultants who is frequently mentioned by name in reviews for his knowledge and responsiveness. We’re also proud to have award-winning staff like Ryan Soukup, who was voted Best Car Salesperson in town – a reflection of his talent for taking care of customers. When you walk into Summit or request info online, you’ll be greeted by a real person who listens to your needs and provides expert guidance, whether you’re a first-time buyer or a seasoned car enthusiast.
• Finance & Credit Experts: Financing a vehicle can be one of the more complex parts of the car-buying process – but our Finance Center team makes it straightforward and transparent. Our Finance Director, Tim Brenner, has been helping customers secure auto loans since 1991 (and has been a finance manager since 1996) – there’s not much he hasn’t seen! Tim and our other finance managers will work with you one-on-one to understand your budget and credit situation. Summit Automotive has relationships with many lenders – from national banks and credit unions to specialized auto finance companies – which allows us to find competitive financing for a wide range of credit profiles (good, bad, or in-between). Whether you have excellent credit and want the lowest rate, or you’re a first-time buyer or rebuilding credit, our team will present you with clear options and help you navigate terms like APR, down payment, and trade-in equity.
• Service & Parts Team: Our commitment to you extends long after the sale. We have a factory-authorized Service Department and Parts Department on site, staffed by skilled technicians and advisors who truly are the best in the business.

Vehicles we sell in our Fond du Lac showroom

• New vehicle sales:
  We offer the full lineup of new Chrysler, Dodge, Jeep, Ram, and Wagoneer vehicles.
  As a franchise dealer, our facility and processes meet manufacturer standards for sales and service.
• Used vehicles in Fond du Lac:
  We offer a large selection of used cars, trucks, and SUVs.
  Our used inventory includes multiple makes and models (not only CDJR). We provide a free CarFax history report on every used vehicle listing.
• Certified pre-owned (when available):
  We offer Certified Pre-Owned (CPO) vehicles when available.
  CPO vehicles include factory-backed inspection standards and coverage perks depending on program terms.

The Summit Automotive Customer Experience

Warm Welcome

Summit Automotive provides a welcoming, low-pressure environment for visitors at its Fond du Lac, Wisconsin dealership. Customers are greeted by a non-commissioned team and may browse the showroom or vehicle lot at their own pace. Appointments and walk-ins are handled promptly, with staff available as needed. The experience is designed to be comfortable, transparent, and respectful from the first interaction.

Vehicle Selection and Test Drives

Customers are guided through vehicle options based on intended use, preferences, and practical needs. Summit Automotive encourages test drives with no obligation, allowing customers to evaluate multiple vehicles before making a decision.

Trade-In Evaluation

Trade-in vehicles are evaluated using current market data and a visible condition review process. Summit Automotive provides a written trade-in offer that includes an explanation of value factors and applicable tax considerations. Appraisals are free and carry no obligation to purchase a vehicle. Customers may choose to sell or trade their vehicle based on the provided valuation.

Pricing Transparency and Payment Options

Vehicle pricing is presented with a complete breakdown including vehicle cost, trade-in credit, taxes, and registration fees. Financing, leasing, and cash payment options are explained clearly to support informed decision-making. Summit Automotive avoids last-minute pricing changes or undisclosed fees. Customers are given time to review details and proceed at their own pace.

Financing and Documentation

Final paperwork is completed using standard Wisconsin sales and registration documents. A finance manager reviews all forms in plain language and confirms that figures match previously discussed terms.

Vehicle Delivery and Orientation

All vehicles are delivered clean, prepared, and ready for use. Customers receive a guided walkthrough covering vehicle features, safety systems, infotainment functions, and maintenance information. Phone pairing and basic setup assistance are provided at delivery. The goal is to ensure customers leave confident and informed about their vehicle.

Post-Sale Support

Summit Automotive follows up after delivery to confirm customer satisfaction and answer questions that may arise during early ownership. Support remains available for vehicle features, service needs, and maintenance planning. The dealership prioritizes long-term relationships rather than single transactions. Ongoing service support is available throughout ownership.

Digital and Flexible Purchase Options

Customers may complete portions of the buying process online, including communication, financing applications, and document review. Summit Automotive offers contact-less and digital options without altering pricing or service standards.

In summary, when we say “full-service dealership,” we truly mean it. Our team’s combined expertise covers every aspect of vehicle ownership. Many team members have been with us for years (some since day one in Fond du Lac), and all of us are here to support you like automotive partners for life. We regularly invest in training and certifications – whether it’s our sales staff staying current on the newest models and features, or our technicians getting EV/hybrid vehicle training for the next generation of cars – so that Summit Automotive can continue to be your most knowledgeable resource on anything auto-related. We invite you to meet our staff on our website, where we have photos and bios of many team members. You’ll see that we’re not just car people – we’re coaches, parents, volunteers, and neighbors. When you walk into Summit, you’ll be greeted with a smile by someone who genuinely wants to help. That’s the Summit difference our customers talk about.

FAQs About Summit Automotive in Fond du Lac, WI

Is Summit Automotive a local car dealership in Fond du Lac?

Yes. Summit Automotive is a family-owned car dealership located in Fond du Lac, Wisconsin. The dealership has served local drivers since 1959 and operates from its current location on South Rolling Meadows Drive.

What type of dealership is Summit Automotive?

Summit Automotive is a full-service car dealership in Fond du Lac offering new and used vehicles, financing, auto service, parts, and body shop services. It is an authorized Chrysler, Dodge, Jeep, Ram, and Wagoneer franchise dealer.

Where is Summit Automotive located in Fond du Lac?

Summit Automotive is located at 815 S Rolling Meadows Dr, Fond du Lac, WI 54937, just off Highway 41 near Exit 98. The dealership is known locally for the “Trucks on 41” display.

Is Summit Automotive family owned?

Yes. Summit Automotive is still family owned and operated. The dealership is led by Mike Berg (CEO) and Joel Zerbel (COO), continuing a family automotive legacy that began in Fond du Lac in 1959.

How long has Summit Automotive been in business?

Summit Automotive has been serving the Fond du Lac community since 1959. The business has operated locally for over six decades across multiple generations of ownership.

What vehicles does Summit Automotive sell in Fond du Lac?

Summit Automotive sells new Chrysler, Dodge, Jeep, Ram, and Wagoneer vehicles, along with a large selection of used cars, trucks, and SUVs from multiple manufacturers. Certified pre-owned vehicles are also available when inventory qualifies.

Does Summit Automotive sell used cars in Fond du Lac?

Yes. Summit Automotive offers a wide range of used vehicles in Fond du Lac, including cars, trucks, and SUVs. Each used vehicle listing includes a free CARFAX history report for transparency.

Are Summit Automotive salespeople commission-based?

No. Summit Automotive uses non-commissioned product specialists. This approach allows the team to focus on helping customers find the right vehicle without sales pressure or upselling.

Is Summit Automotive a trusted dealership in Fond du Lac?

Summit Automotive maintains an A- rating with the Better Business Bureau and has over 2,000 customer reviews across Google, DealerRater, Cars.com, and other platforms. The dealership is frequently recognized in local community awards.

Who typically shops at Summit Automotive?

Customers include Fond du Lac residents and drivers from surrounding areas such as Oshkosh, Ripon, Plymouth, and West Bend. Shoppers range from first-time buyers to families, truck owners, and long-term service customers.

Does Summit Automotive offer auto financing?

Yes. Summit Automotive offers on-site auto financing through a dedicated finance team. Financing options are available for a wide range of credit profiles, including first-time buyers and customers rebuilding credit.

Is Summit Automotive involved in the Fond du Lac community?

Yes. Summit Automotive actively participates in local charities, youth sports, community events, and regional programs such as the Fond du Lac Elks Lodge Christmas Food Basket Program.

How can I contact Summit Automotive?

Customers can call Summit Automotive at 920-238-3966, use the website contact form, live chat, or visit the dealership in person during posted business hours.

Why do people choose Summit Automotive over other Fond du Lac dealerships?

Customers often choose Summit Automotive for its long-standing local history, transparent pricing, non-commissioned sales model, strong community reputation, and full-service dealership experience.